Dubai & Riyadh — Headquartered in the UAE
More than
Distribution
Your strategic partner for market entry, growth, and regional execution across the GCC, wider Middle East, and selected international markets.
Dubai & Riyadh — Headquartered in the UAE
More than
Distribution
Your strategic partner for market entry, growth, and brand excellence across the GCC and wider Middle East.
Brands We Work With
Discover Metaforce
Where Strategy
Meets Execution
Metaforce is a regional distribution and market development partner, helping international brands establish, operate and grow across the Middle East and selected international markets.
We bring together commercial investment, market-entry strategy, local infrastructure, marketplace management, retail relationships and on-the-ground execution within one integrated operating model.
From assessing market opportunities and defining channel strategy to coordinating retail activity and managing marketplace performance, we connect commercial decisions with the execution needed to deliver results.
01
Market Entry & GTM Strategy
We help brands assess market potential and develop collaborative go-to-market plans tailored to local demand, competitive positioning, pricing, consumer behaviour and channel opportunities, creating a clear path to market entry and sustainable growth.
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01
Market Entry & GTM Strategy
We work with brands to identify priority markets and retail partners, defining product assortments and pricing architecture, and assessing the regulatory and operational requirements for entry. We also consider how products should be positioned and communicated across channels, ensuring the commercial strategy translates into a clear, market-relevant proposition.
02
Financial Partnership
Our approach connects investment with commercial planning. Through our primary distribution model, we invest directly in brands by purchasing product, providing upfront liquidity and establishing a route to market.
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02
Financial Partnership
Our approach connects financial investment with commercial planning, including pricing, assortment, forecasting and promotional opportunities. This keeps decisions grounded in market demand and performance, with a clear focus on building the brand over the long term.
03
Regional Infrastructure
We operate through established regional infrastructure to ensure compliant import arrangements, including a licensed Saudi Arabian entity with Importer of Record capability and a central UAE hub supporting our wider regional operations.
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03
Regional Infrastructure
Our teams in Riyadh and Jeddah work directly with domestic retailers and support local marketplace operations and retail execution. We manage market-specific requirements and coordinate the commercial, operational and compliance considerations that affect how products enter, reach and perform in each market.
04
Operations
Our role is to make a complex regional supply chain work as a coordinated operation, with clear accountability from dispatch through to delivery.
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04
Operations
With operational hubs in the UAE and Saudi Arabia, we coordinate the movement of products from origin to destination, managing import documentation, inbound planning, warehousing, inventory allocation and fulfilment across our markets.
05
Marketplace Management
Our dedicated marketplace team manages brand operations across platforms, combining day-to-day account management with ongoing optimisation.
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05
Marketplace Management
We manage seller accounts, product catalogues, product detail pages, enhanced brand content, storefronts, inventory coordination, fulfilment planning, promotions, sponsored advertising and performance reporting.
06
Retail Execution
We help brands maximise in-store performance through effective merchandising, marketing support, product education and retail execution.
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06
Retail Execution
From fixture installation and staff training to demonstrations, retail campaigns and customer support, we work closely with retail partners to strengthen product visibility, maintain retail standards and improve the customer experience.
Brands We Work With
A Trusted Partner
for Global Brands
We work with innovative global consumer brands, facilitating their market entry and growth across the Middle East and other selected markets.
Your go-to brand for portable fans and versatile camping tools. Stay cool and prepared, whether at home, outdoors, or on the go.
Vibrant, trendy accessories that elevate the mobile experience – globally renowned and loved by celebrities and tastemakers.
Vibrant, trendy accessories that elevate the mobile experience – globally renowned and loved by celebrities and tastemakers.
Australian, design-led brand bringing high-quality and versatile power solutions for the modern consumer on the go.
Australian, design-led brand bringing high-quality and versatile power solutions for the modern consumer on the go.
The world’s most sustainable case brand creating elevated, eco-friendly, and durable accessories.
The world’s most sustainable case brand creating elevated, eco-friendly, and durable accessories.
Award-winning accessories with innovative silicone technology for a wide range of devices.
Award-winning accessories with innovative silicone technology for a wide range of devices.
Innovative cases designed to prevent drops and boost functionality with premium PC, TPU, and built-in grips.
Innovative cases designed to prevent drops and boost functionality with premium PC, TPU, and built-in grips.
First-to-market essentials for a wide range of devices including Xiaomi, Oppo, Realme and more.
Premium tech accessories with world-class materials, durability, and detail for the modern nomad.
Premium tech accessories with world-class materials, durability, and detail for the modern nomad.
Innovative screen protection using nanotechnology, making writing and drawing on the iPad feel like writing on paper.
Innovative screen protection using nanotechnology, making writing and drawing on the iPad feel like writing on paper.
Premium Apple Specialist brand, renowned for its 5-in-1 Origami design and exceptional craftsmanship.
Premium Apple Specialist brand, renowned for its 5-in-1 Origami design and exceptional craftsmanship.
Globally recognized leader in design and manufacturing of premium accessories for devices, vehicles, and homes.
Globally recognized leader in design and manufacturing of premium accessories for devices, vehicles, and homes.
Best-selling impact protection brand, pioneering intelligent materials and functional designs for Apple and Samsung devices.
Signature military-grade protection and designs for unrivalled protection; popular amongst adventurers and those who appreciate durability, quality and unique design.
Signature military-grade protection and designs for unrivalled protection; popular amongst adventurers and those who appreciate durability, quality and unique design.
retail partnerships
Positioned
to Win
The MEA region continues to outpace global market growth, creating significant opportunities for brands. We work with retail partners across our markets to develop distribution and drive brand growth across relevant channels.
Through close account management, retailer feedback and performance reporting, we identify opportunities across existing accounts and new channels, building productive, long-term partnerships that support sustainable growth.
our team
Expertise You Can Build On
Our team combines deep regional knowledge with international experience, strategic thinking and a hands-on approach to execution. We understand the nuances of local markets and the broader ambitions of the brands we work with, translating global objectives into strategies that deliver locally.