Route-to-Market Partner
for Consumer Tech
In the Middle East
We eliminate the need for local teams and multiple agencies. With us, you get seamless, end-to-end technology distribution under one roof:
GTM Strategy
Crafting a strategic entry roadmap.
With decades of industry experience and a deep understanding of the region, our team is here to guide your brand on positioning, pricing, product cycles, and best route to market.
Sales & BD
Driving sales through strategic execution.
We work behind the scenes to pinpoint the highest-impact sales opportunities for your brand and product range across retail, APRs, wholesale, and marketplaces. From detailed market analysis and staff product training to on-the-ground execution and actionable insights, we ensure your brand reaches the right customers and maximizes revenue at every stage.
Regional Training
Training to empower retail teams.
Our team organises training sessions during the pre-launch phase of a product rollout and also run continuous schedules to communicate new features, refresh product knowledge, and upskill teams. Frequent engagement ensures your brand stays top-of-mind and consistently well-represented across all touchpoints.
Marketing Support
Connecting your brand with local audiences.
We strengthen brand presence and engagement through data-driven growth strategies, retail partnerships, and omnichannel marketing. Reaching 30 cities and over 800 retail doors, we deliver 100+ installations and campaigns annually, combining in-store activations with social and creator-led experiences.
Operations
Seamless tech distribution across the the Middle East.
We operate from Dubai and Riyadh, with our headquarters in the UAE and a fully licensed Importer of Record (IoR) in KSA. With strategically located warehouses in both countries, our expert logistics and operations team manages all documentation across a wide range of products, ensuring smooth, hassle-free market entry and ongoing operations for your brand.
Financial Backing
We invest in your success.
As your partners, we purchase your stock, providing you with immediate liquidity, facilitating your market entry and allowing you to grow without upfront financial risk.
Leverage our expertise
to launch with speed and precision.
Building
Market Leaders
We don’t just launch products—we help build world-class brands. It’s not just about putting boxes on shelves; it’s about amplifying brand stories and creating lasting impact.
Our brand building strategies are driven by consumer insights, data, and creativity. We are constantly evolving and innovating to ensure brand longevity in an ever-changing and expanding market.
Positioned to Win
The MEA region is thriving, outpacing the global market. Our local expertise powers our growth, and with access to 800+ retail doors across the region, we don’t just open doors—we break barriers.
Untap your
MEA potential
with us
800+
Retail Doors
Untap your
MEA potential
with us
800+
Retail Doors
More than Distribution