Route-to-Market Partner

for Consumer Tech

In the Middle East

We eliminate the need for local teams and multiple agencies. With us, you get seamless, end-to-end technology distribution under one roof:

We craft your roadmap to success.
With decades of industry experience and a deep understanding of your target customer, our team is here to guide your brand on positioning, pricing, product cycles, and best route to market. 

We drive revenue and scale your reach.
We have deep regional expertise and years cultivating relationships across retail, APRs, wholesale and e-commerce. We identify and execute the best opportunities for your product range, championing your brand, deploying all staff product training, and providing insights and support to you at every stage. 

We deploy training to empower retail teams.
Our team organises training sessions during the pre-launch phase of a product rollout and also run continuous schedules to communicate new features, refresh product knowledge, and upskill teams. Frequent engagement ensures your brand stays top-of-mind and consistently well-represented across all touchpoints.

We amplify your brand with impact.
We drive brand longevity through data-backed growth strategies and omnichannel marketing. With reach across 30 cities and 800+ retail doors, we execute 100+ installations and campaigns annually, blending in-store, social, and creator-driven experiences.

Seamless tech distribution across the the Middle East.
Access multiple markets with reliable import/export management. Our experienced logistics team handles all documentation with immediate service – ensuring efficient operations every step of the way. 

We invest in your success.
As your partners, we purchase your stock, providing you with immediate liquidity, facilitating your market entry and allowing you to grow without upfront financial risk.

Leverage our expertise
to launch with speed and precision.

Building
Market Leaders

We don’t just launch products—we help build world-class brands. It’s not just about putting boxes on shelves; it’s about amplifying brand stories and creating lasting impact.

Our brand building strategies are driven by consumer insights, data, and creativity.  We are constantly evolving and innovating to ensure brand longevity in an ever-changing and expanding market.

Positioned to Win

The MEA region is thriving, outpacing the global market. Our local expertise powers our growth, and with access to 800+ retail doors across the region, we don’t just open doors—we break barriers. 

Untap your
MEA potential
with us

800+

Retail Doors

Untap your
MEA potential
with us

800+

Retail Doors

More than Distribution